Do Breast Cancer Pins Truly Drive Better Donations?

By Rosana Levesque

As breast cancer pins celebrate almost 20 years in finding a cure for this cancer, these pink ribbon pins continue to inspire progress. From Susan Komen, the Avon Foundation to the American Cancer Society's "Making Strides" program, these pink ribbon pins generally have always been a catalyst for fundraising, spreading awareness and researching a cure for this disease. A preview of the last two decades depicts that millions of dollars have impelled the aforementioned advancements.

It was the Susan G. Komen "Race" for the Cure® in New York of October 13, 1991, the world had its first introduction of pink ribbon pins. The success of the event and its trademark pink ribbon sparked an eruption of awareness across the nation.

In subsequent years, behemoth corporations and non-profit foundations jumped on the breast cancer awareness bandwagon, designating celebrity personalities as ambassadors. Elizabeth Hurley is the spokesperson for the cosmetic line, Estee Lauder. Reese Witherspoon and Cynthia Nixon represent the Avon Foundation and the Susan Komen Foundation, respectively. Despite the icons, representing these various awareness programs, a wave of cancer awareness pins also branded each foundations efforts to generate donations.

Anyone, who is affected by any form of cancer, comprehends the importance of raising funds to find a cure. Fundraising is comprised of a variation of components, such as an event, breast cancer pins add an infectious viral marketing campaign. Six million walkers across America have raised more than $400 million since 1993 via the "Making Strides" program. The proceeds support the American Cancer Society's awareness, education and research efforts.

The latest triumphs, in the fight against breast cancer show that the U.S. House of Representatives passed a bill to increase budget allocations for cancer research and its prevention. Aside from the government's pledge to fund research over the next eight-years to decrease the mortality rate and suffering, scientific advancements suggest that specific lifestyle habits are integral to reducing the chances of acquiring the disease.

Unlike breast cancer pins initial debut, when events were focused on "walkathons" and charity dinner benefits, fundraising has become quite innovative. For instance, "Walk the Walk" in the UK supplies advocates with a Web site to post notices and obtain donations. The site publishes fundraising ideas.

Thanks to social media, networking sites, such as Twitter, Facebook and LinkedIn, breast cancer awareness advocates can host online events (games, quizzes, webcasts), whereby the participants receive pink ribbon or cancer pins, recognizing the contribution. Attorneys recommend that entities, small and large, avoid copyright infringements by brainstorming their own breast cancer pins' design and tagline.

As discovering a cure is the ultimate objective for fundraising, volunteers or those, who want to contribute to the cause, can form their own organizations, integrating social media networking, events and breast cancer pins to drive donations. In the end, pink ribbon pins are keepsakes, emblemizing each donor's contribution to the critical cause: a breast cancer cure.

For additional advice on creating Breast Cancer Pins to cultivate fundraising efforts, visit http://www.siennapacific.com manufacturer of custom lapel pins, awareness and recognition lapel pins of the highest quality.

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